As the Christmas sales end and the increase in VAT the UK consumer now has to consider with retail therapy is best spent online or travelling to the nearest shopping centre. No one would dispute that shopping online make life so much easier, no traffic to deal with for 1 and no playing dodgems during parking. The real question is where is all this going. It’s not always down to choice – impulse buying for example is more often than not carried out after a social gathering. A trip to the coffee shop will almost invariably mean walking past lots of nicely dressed windows teasing you in to try something on.
Do websites that tease you make shopping easier and the retail therapy more pleasurable or do you just want to grab that bargain as soon as you see it. The site we liked most for grabbing a bargain was Seven Day Offer but this went into hibernation following the Christmas of 2008. The plans for the online bargain site is to relaunch during the 2 quarter of 2010 with selective offers.
It’s not easy for retailers to follow trends and this includes the high street giants such as Marks and Spencers. One thing is for sure though they use the might of psychological advertsing to tempt you in. M&S for example plagued the TV screens with plumb luscious tasty delights for the festive season – ‘go on get stuck in and enjoy yourself’ Followed by the New Year mantra – get yourseklf fit and watch what you eat with our healthy selection of foods, specially for you! It’s a little rich when you have time to sit back and think of the manipulation but isn’t that jsyut the point, we dont have the time.
Feed it to us we just don’t have the time to care.
So where is my bargain?? Well to get your first vouchers for 2010 you need to register with My Retail Therapy.
